Turn your ICP into a living addressable market.
A campaign-ready dataset with attribution fields attached
Illustrative example — not client work.
The data layer, in four moves
Nobody can say how many accounts actually match the ICP.
- Total addressable account set per segment
- Fit and trigger scoring to rank effort
- Deduplication against CRM, open deals and customers
A sized, ranked account universe instead of a vague market.
Ranked accounts feed contact discovery.
Nobody can say how many accounts actually match the ICP.
- Total addressable account set per segment
- Fit and trigger scoring to rank effort
- Deduplication against CRM, open deals and customers
A sized, ranked account universe instead of a vague market.
Ranked accounts feed contact discovery.
Sequences go to one title and miss the person who funds the problem.
- Buying-group coverage per account
- Role tagging: pain owner, buyer, implementer
- Verification and bounce-risk screening before send
Contact coverage that matches how the decision is actually made.
Contacts get enriched with the context a first line needs.
Records are half-complete and quietly decaying.
- Providers queried in sequence by segment and geography
- Technographic detection where the stack is a fit signal
- Refresh cycles so data doesn't rot silently
Complete, current records with a documented field structure.
Enriched records get scored against live signals.
Timing is left to chance, so good-fit accounts get contacted at the wrong moment.
- Hiring, funding, leadership, launch and tooling triggers
- Manual research for high-value accounts
- Signal fields written back to the CRM for attribution
A trigger layer that decides who gets contacted this week.
Signals become the opening line in campaigns.
Frequently asked
A list tells you who holds a job title. It carries no hypothesis, so nothing you learn from it improves the next campaign.
A waterfall across multiple providers plus manual research for high-value accounts, chosen per segment rather than by vendor loyalty. The stack is documented and handed over.
We work within your counsel's guidance on B2B contact data, respect opt-outs and suppression lists, and keep sourcing documented. We don't give legal advice.
Find the constraint before you scale it.
A five-question self-assessment that suggests a starting point and the sequence that follows it.